[ENG SUB] MOMOLAND ON VLIVE! - Momoland, 'Excitement Goddesses Boom Bboom~ CELUV TV (05.02.2018)

TL;DR

Key insights

Unexpected Success of 'Bboom Bboom'

• The members seriously considered disbanding before the comeback, highlighting their uncertainty about the song's direction and concept.
• The song's success, including topping music charts and achieving 15 million (later updated to 17 million) YouTube views, was considered a 'miracle' by the group.
• Their initial goal for the song on music charts was only the top 100, making its actual performance far beyond expectations.

MOMOLAND's Unique Group Dynamic and Personalities

• The members exhibit a wide range of personalities, from quiet eaters to constant talkers and sleep-talkers, showcasing a lively dorm environment.
• Despite the 'noisy' image, they resolve conflicts through 'candlelight talks' and open communication, fostering a strong bond.
• Individual members have distinct interests, including a love for anime, comics, dramas, and even acting aspirations, revealing diverse personal lives beyond their idol persona.

Fan Interaction and Engagement Strategies

• The broadcast incorporated interactive segments like 'Love's A-quest' and a 'random dance' challenge to engage viewers and showcase members' talents.
• A 'poison acting' segment allowed members to playfully act out historical drama scenes, demonstrating their versatility and humor.
• The 'opposite fan meeting' allowed MOMOLAND to ask fans questions, fostering a deeper connection and understanding of their fanbase's motivations.

The Meaning and Impact of the Group Name 'MOMOLAND'

• The name 'MOMOLAND' is derived from a German novel, with 'MOMO' symbolizing hope and 'LAND' representing a place for enjoyment and rest.
• The group aims to provide healing and dreams to people, reflecting the meaning embedded in their name.
• The amusement park theme associated with 'LAND' allows them to showcase various sides of themselves, much like different rides.

Key moments

• 00:00:04Introduction of MOMOLAND and the broadcast platform (Celuv TV & V LIVE), including details about viewer participation gifts and a charity donation initiative.
• 00:01:22Individual member introductions, with several members showcasing their multilingual skills (English, Chinese, Japanese, Spanish, French).
• 00:04:02Explanation for wearing traditional Hanbok attire, revealing it was for a New Year's interview and often worn by the members.
• 00:05:11Discussion about holiday plans and the members' desire to dance in public if their songs are played.
• 00:06:06Members reflect on the surprising success of 'Bboom Bboom,' admitting they considered disbanding before its release and even cried during recording due to the new concept.
• 00:07:29Details on the song's achievements, including first place wins on music shows, 17 million YouTube views, and charting on the World Digital Billboard Sales Chart.
• 00:08:15Members express gratitude and overwhelm­ent regarding their popularity and discuss Joo E's memorable 'plane ride' promise for fans.
• 00:09:44Discussion about the 'Bboom Bboom' MV surpassing 15 million views and the cancellation of a guerrilla concert due to safety concerns.
• 00:10:58The members reveal they cried even before winning first place, simply for being nominated, which explains their less emotional reaction upon actually winning.
• 00:12:13Transition to the 'Love's A-quest' segment, where fans can request missions or ask questions.
• 00:13:31Explanation of the meaning behind the group name 'MOMOLAND,' symbolizing hope, dreams, and a place for enjoyment.
• 00:14:46Members playfully assign themselves amusement park ride concepts based on their personalities.
• 00:15:57Discussion about MOMOLAND's collaboration with Hong Jin Young and the lessons learned from her 'god of festivals' performance style.
• 00:19:26Members describe moments of quietness (during eating) and discuss their sleep-talking habits and late-night conversations.
• 00:22:26Conversation about dorm room arrangements and the members' 'mind-map' style of conversation.
• 00:23:19Yeonwoo's passion for animation and shared interest in comics like 'One Piece' with Hyebin.
• 00:24:44Taeha's preference for dramas and movies, with members describing her dedicated viewing habits.
• 00:26:01Hyebin, as the leader, discusses the challenges of leading an energetic group and the members' cooperative nature.
• 00:26:30Members explain their conflict resolution through open 'candlelight talks' and the dynamic between the 'line of four friends'.
• 00:28:22Yeonwoo shares her initial acting aspirations and the group's collective interest in pursuing acting careers.
• 00:30:00Members engage in a playful 'poison acting' segment, showcasing their acting skills in historical drama scenarios.
• 00:40:22Joo E explains why she described her members as 'hyungs,' highlighting their caring but direct approach.
• 00:41:37Jane discusses her discomfort with excessive affection due to her upbringing and a segment is created for her to express feelings to Ahin.
• 00:44:39Daisy showcases her special talent of mimicking a character from 'Along with the Gods,' and Hyebin reveals her Yoo Hae Jin impression.
• 00:46:04An impromptu aegyo battle between Jane and Nayun, with both members ultimately failing due to embarrassment.
• 00:48:26Members discuss who is most different from their first impression, with Nayun and Joo E being highlighted.
• 00:51:19Daisy and Taeha share their experiences joining MOMOLAND later, discussing the adjustment period and initial impressions.
• 00:53:54The maknae line discusses their birth years and how they navigate age differences to maintain friendships.
• 00:55:43The 'random dance in order' segment begins, where members perform choreography to MOMOLAND's songs, with penalties for incorrect moves.
• 01:01:13The random dance competition intensifies, leading to a final group challenge among the remaining members.
• 01:02:44Ahin is declared the winner of the random dance challenge and receives a snack set and face masks.
• 01:05:20The members express their enjoyment of the broadcast and the need to leave for their next schedule ('M Countdown').
• 01:06:15The 'opposite fan meeting' segment begins, where MOMOLAND asks fans questions.
• 01:06:56Fans respond to why they became MOMOLAND fans, with many citing the members' beauty and the group's energy.
• 01:07:43Jane asks fans what kind of messages cheer them up, and fans respond with expressions of love and support.
• 01:08:20Yeonwoo asks fans about their favorite type of pork, leading to a playful wordplay segment with Joo E.
• 01:09:10The members reflect on their time on Celuv TV, expressing their enjoyment and desire to return.
• 01:09:49Hyebin shares future plans, expressing gratitude for fan support and promising to repay it with more love.
• 01:10:23Nancy thanks viewers for watching and expresses a desire to stay together forever with their fans, 'Merry'.
• 01:10:55Closing remarks, including information about VOD gift results and final goodbyes from MOMOLAND and the MC.